Simon Hoadley

Position:

Executive Director, Head of Coaching

Position:

Executive Director, Head of Coaching

Experience:

30+ years

Experience:

30+ years

Qualifications

  • New Zealand Level 3 coach certified

  • Australia Level 2 coach certified

  • USRowing Level 2 Certified

  • CrewLAB Co-Founder — official coaching platform for USRowing, Rowing NZ, and Rowing Canada

  • 30+ years coaching across three countries

We foster a space for players to learn, compete, and enjoy football

About Simon

Simon grew up rowing in Whanganui, New Zealand — training alongside future Olympic champions like Mahe Drysdale, and Rob Waddell. He coached in New Zealand and Australia for over two decades before moving to Los Angeles in 2016 to lead the UCLA men's rowing program.

With 30+ years in the sport across three countries, Simon brings an international perspective on athlete development that's rare in American rowing. He co-founded CrewLAB to give every coach access to the tools and systems he learned in the New Zealand high performance pathway.

At LA Lions, Simon leads the High Performance program and oversees coaching across all squads.

Football
Real stories from families who’ve seen their children grow in skill, confidence, and love for Rowing

Evelina Mendicini

"Great rowing club in the Marina. Strongly recommend."

Evelina Mendicini

"Great rowing club in the Marina. Strongly recommend."

Evelina Mendicini

"Great rowing club in the Marina. Strongly recommend."

Kenneth Hudson

"Really great facility for rowing."

Kenneth Hudson

"Really great facility for rowing."

Kenneth Hudson

"Really great facility for rowing."

Gabriel Ramirez

"Great place to row. Amazing community and competitive environment!"

Gabriel Ramirez

"Great place to row. Amazing community and competitive environment!"

Gabriel Ramirez

"Great place to row. Amazing community and competitive environment!"

Pricing

Pricing

SIMPLE PRICING. SERIOUS PROGRAMS.
Youth Summer Camp

No experience required. Flexible weekly enrollment.

5 group trainings / week
Professional coaching
3 DAILY SESSIONS (AM / MID / PM
great location
High Performance Team

For players ready to train harder and improve faster.

$500

/ season

VIDEO ANALYSIS & ERG BENCHMARKING
Drills & tracking
Advancd Training Plan
High Level coaching
Interested in personal trainings?

Train one-on-one with our expert, dedicated coaches.

Get personalized sessions designed around your strengths, goals, and position. Improve faster, gain confidence, and take your ability to the next level with expert coaching.

Football
YOUR NEXT CHAPTER
YOUR SEAT IS WAITING.

THE BEST WATER IN LA.

REAL COACHING. REAL RESULTS.

BUILT FOR 2028.

Football
YOUR NEXT CHAPTER
YOUR SEAT IS WAITING.

THE BEST WATER IN LA.

REAL COACHING. REAL RESULTS.

BUILT FOR 2028.

Football
YOUR NEXT CHAPTER
YOUR SEAT IS WAITING.

THE BEST WATER IN LA.

REAL COACHING. REAL RESULTS.

BUILT FOR 2028.